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Eco-friendly consumers statistics show that eco conscious consumer are on the rise, with recent statistics show that 75% of US consumers care about product environmental impacts and 41% of them would be willing to pay more for eco-friendly products. 

Eco-fems advocate Lauren Conrad perfectly sums this movement up by stressing that  “As consumers, we have so much leverage. The single most powerful thing we can do is vote with our money and make sure our dollars are going towards products that align with our values.”

With so many conscious shoppers out there, businesses have begun to recognize the importance of providing their customers with eco-friendly product choices, which is a great step in the direction of a greener future.

Overview of Eco-Friendly Consumers Statistics

  • 75% of US consumers care about product environmental impact.
  • 72% of respondents said they were buying more eco-friendly products than five years ago.
  • 41% of consumers would pay more for an eco-friendly product.
Eco-Friendly Consumers Statistics

What percentage of consumers care about the environment?

According to a ton of surveys, a majority of US consumers care about the environment and sustainability. 

A survey conducted by Sustainable Brands  found that 75% of US consumers are concerned about the environmental impact of the products they buy. 

Another survey by NielsenIQ found that 78% of US consumers say that a sustainable lifestyle is important to them. 

In a 2020 McKinsey US consumer sentiment survey, more than 60% of respondents said they would pay more for a product with sustainable packaging. 

Deloitte’s survey found that 64% of consumers list recycling and reusing among their top three concerns, while another 64% list reducing single-use plastics in the top three, and 62% feel strongly about tackling air pollution.

Consumers also want companies to validate their sustainability claims through independent sources, both on the corporate level and for their products. In a Sustainable Brands’ survey, 73% of respondents would sign up for a company’s voluntary rewards or loyalty program if it helped reduce the environmental impact of their purchases. 

Additionally, nearly 80% of retailers believe their sustainability efforts pay off in increased customer loyalty. Overall, it can be concluded that a significant percentage of US consumers care about the environment and sustainability. The exact percentage varies depending on the survey, but it ranges from 64% to as high as 78%.

How many consumers prefer environmentally friendly products?

According to various studies, a significant percentage of consumers prefer environmentally friendly products. 

For example,72% of respondents reported that they were actively buying more environmentally friendly products than they did five years ago, and 64% would be willing to pay more for gas if the carbon emissions from their purchases were offset through sustainability efforts..

Another study found that consumers in North America, Asia, and Europe want eco-friendly packaging. 

A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands according to Forbes.. 

While attitudes vary across generations, countries, and industries, 85% of consumers have become ‘greener’ in their purchasing in recent years, reported by BusinessWire.

Are consumers becoming more eco-friendly?

According to recent surveys, consumers are becoming more eco-friendly. A PwC survey found that 50% of consumers globally have become more eco-friendly in the past six months. 

Another study revealed that 85% of consumers have become “greener” in their purchasing in recent years. 

However, some consumers still view sustainable product options negatively according to Katherine White, David J. Hardisty, and Rishad Habib. 

Nonetheless, there is a growing trend of consumers engaging with sustainable businesses and wanting sustainable products and packaging.

Who are the target audience for eco-friendly products?

The target audience for eco-friendly products is diverse and constantly evolving[2]. However, there are some key segments of the market that businesses can target. These individuals prioritize whole-system sustainable thinking and are dedicated to sustainable and eco-friendly living according to Latana. They place a brand’s sustainability above all else when deciding where to purchase products.

Another segment of the market for eco-friendly products is people who are health-conscious. This group prefers green products because they are made from natural ingredients and are free from harmful chemicals according to Amplifxl. They look for organic foods, natural-made products, and do research to understand the company’s practices, said Cristian Pacheco

People who appreciate quality are also a target audience for eco-friendly products. Many people equate green products with quality, so this segment of the market prefers green products over conventional ones.

Research suggests that middle-class consumers are more likely to buy green products than either the rich or the poor. Consumers who think of themselves as being middle class are the most likely to choose green products over conventional ones. The middle class is more comfortable buying products that their peers also have, so they’re more likely to snap up green products if they see others doing so, according to NBS.

Businesses should tailor their marketing efforts based on where their brand is in terms of sustainability perception. For example, newer brands that are working to become more sustainable should target considerate conventionalists first before targeting enthusiastic experts once their policies become fully fledged.

Are customers willing to pay more for green products?

41% of consumers are currently willing to pay more for a product

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