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Ibotta is a free mobile app that rewards users for making purchases at more than 2,700 leading brands and retailers. Since its founding in 2012, it has paid out more than $1.2 billion cash rewards to over 40 million users. But what else does the Ibotta app offer? 

Let’s take a look at some of the key statistics from to gain a better understanding of their user base and overall success.

User Demographics

The majority of Ibotta’s audience is female (57.86%) versus male (42.14%). This gender split is fairly standard for apps like this, as women are more likely to use apps for shopping and other activities than men. 

Additionally, Ibotta’s demographic skews slightly older – 56% of their users are between 25-54 years old, while only 44% are under the age of 25. This suggests that the app appeals to an older demographic with more disposable income and greater purchasing power.

Downloads & Engagement

Ibotta has been downloaded over 50 million times so far, with 3 million active monthly users across all platforms – iOS, Android, and Desktop. 

Additionally, the average user opens up their app 7 times per week on average – an impressive number given how many competing apps there are on the market today.

Clearly, Ibotta has done something right when it comes to engaging its users and keeping them coming back for more.

Rewards & Cashback

Ibotta offers cashback rewards on purchases made through its partnered brands – typically 5-10%. The most popular products being purchased through Ibotta are produce (18%), followed by packaged food items (12%), health & beauty items (11%), household items (7%), and alcohol (6%). 

This shows that most people use Ibotta primarily for their grocery shopping needs rather than luxury goods or services such as restaurants or entertainment venues.

Final Words

Ibotta is an incredibly successful mobile app that has rewarded over 40 million users with more than $860 million in cash since launching in 2012. 

It boasts a diverse user base with strong engagement levels – 3 million active monthly users who open up the app 7 times per week on average – and offers cashback rewards on purchases made through partnered brands such as produce, packaged foods, health & beauty products, household items, and alcohol. 

With these impressive stats behind it, it’s no wonder why so many people rely on the Ibotta app for their daily shopping needs.

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